An entry-level colour production press is the step up from an office copier. It is the machine a print shop, a corporate in-plant, a university or an agency uses for brochures, booklets, business cards and short runs on mixed paper. Most presses in this class look similar on a brochure. The differences show up in the details below, so these are the questions to ask before you sign.
The short version: price the press for the paper you actually print, the finishing you actually need and the service you can actually get in the UAE. The headline speed is the least useful number on the brochure.
Brochure speeds are usually measured on standard-weight A4. Many presses run slower on heavy cover stock. Ask for the rated speed at the paper weight you print most, and for the maximum paper weight it can print on both sides. If half your work is 300 g/m² covers, that is the figure that sets your turnaround.
Six-panel brochures, book jackets and short banners need sheets longer than SRA3. Ask for the longest sheet the press can print and whether that length works on one side only or on both sides.
The controller (the "front end") manages colour, job queues and imposition. Many presses offer the manufacturer's own controller and an EFI Fiery option. If your designers already use Fiery colour profiles, keeping Fiery saves time. Ask which controller is included in the price.
Booklet making, trimming, creasing and perforating can change the price more than the print engine does. Price the configuration you will actually run, not the base machine.
A press earns money only when it is running. Ask any supplier where their engineers are based, which parts and consumables they hold in the UAE, and what response time they will put in the contract.
Ask whether the press was supplied for the Middle East market and who honours the manufacturer's warranty in the UAE. Power supply, language support and consumables can differ between regions.
The Ricoh Pro C5400 series is Ricoh's light colour production range. Ricoh's published figures:
| Specification | Ricoh published figure |
|---|---|
| Speed, 52–256 g/m² | Pro C5400S: 65 ppm Pro C5410S: 80 ppm |
| Speed, 256.1–360 g/m² | Pro C5400S: 50 ppm Pro C5410S: 56 ppm |
| Paper weight | 52.3–360 g/m² (heaviest stock from the A3 large-capacity and vacuum-feed trays; standard trays up to 300 g/m²) |
| Longest printable area | 323 × 1,292 mm |
| Maximum resolution | 2,400 × 4,800 dpi |
| Maximum paper input | 8,500 sheets |
| Controller | Ricoh standard controller, or a Fiery controller as an option |
Our Pro C5400s and C5410s guide goes into each model in detail, and the full range is on our Ricoh production printers page.
Send us a month of typical jobs (paper weights, sizes, quantities and finishing). We will recommend a configuration and price it for you.
Specifications are as published by Ricoh on the pages above, checked on 9 October 2026. Ricoh may change specifications without notice, so confirm the figures for your exact configuration before you buy. Fiery is a trademark of its owner.
Ricoh Middle East publishes a range of 52.3 to 360 g/m². The heaviest stock feeds from the optional A3 large-capacity tray and the vacuum-feed trays, and the standard trays take up to 300 g/m².
Ricoh Middle East lists a printable area of up to 323 × 1,292 mm, long enough for six-panel brochures, book jackets and short banners.
Speed is the main difference: Ricoh rates the Pro C5400S at 65 ppm and the Pro C5410S at 80 ppm. Our Pro C5400s and C5410s guide covers the other differences.
Ask for the speed on your heaviest paper, the longest sheet it can print, which controller is included, the price of the finishing you need, where the engineers and parts are based, and who honours the warranty in the UAE.
We are an authorized Ricoh distributor holding stock at Jebel Ali, supporting installations across the UAE and exporting into the wider region. Tell us your volumes and we will tell you what fits.
The Ricoh Pro C5400s (65 ppm Enterprise) and Pro C5410s (80 ppm Graphic Arts) deliver 2400 x 4800 dpi VCSEL quality, 360 gsm media handling, and inline booklet finishing on standard single-phase power.
When do UAE companies outgrow an office MFP? Compare monthly duty cycles, 360 gsm cardstock handling, Fiery color calibration, and cost-per-page economics between office copiers and the Ricoh Pro C5400s / C5410s series.
At 300 copies digital wins outright on cost and turnaround. At 15,000 offset wins on unit economics. Between those two figures lies the crossover point that determines print shop margins across Dubai and the UAE.
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